Pinterest’s image focused content makes it very attractive to many marketers, due to it’s widespread appeal to consumers.
If you’ve been living under a rock for the past few years and you don’t know what Pinterest is, here’s the Wikipedia definition:
“Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.”
The visual nature of the platform makes it a great vehicle for B2C companies (business to consumer). If you’re in fashion, a photographer, hairdresser, graphic designer or a cake decorator, Pinterest is perfect for showcasing your work.
But many B2B (business to business) companies are finding success working with Pinterest. So, how do you get the best out of Pinterest for B2B marketing?
Here are 5 Easy Steps To Pinterest For Small Business.
1. Do Your Homework
Use Pinterest to discover what pinners really care about. Use web analytics to see what pinners like best and tailor your Pins accordingly. Don’t forget to check your competitors boards too. See what they’re pinning and how they’re communicating and … take note!
Once you have an idea of what types of pins engage your target audience, set about building a collection of images like that, ready to pin. The best boards are inspiring with beautiful images that attract people. They can be about specific topics too, like travel or recipes.
2. Be Pin Savvy
Some pins do better than others. Taller pins get more eyeball time because Pinterest scrolls from top to bottom. Usually this results in more “repins”.
Speaking of repins, infographics are particularly repinnable because they’re both visual and informative.
4. Pin Your Brand
This is so much more than just pinning images of your product. This is an opportunity to let people see who you are as a company. Show yourself off and be proud! Show people who you are and what you believe in. Remember, people want to do business with people they trust, so be authentic.
If you have a great portfolio featuring reputable clients, now's the time to share it.
5. Be Search Engine Friendly
Leverage Pinterest for SEO. Be sure to use your company name rather than a personal name (unless you ARE the brand). The “About Me” section of your Pinterest page allows for up to 200 characters so make sure you use them wisely; think “keywords” here.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.