Here are 3 things you can do straight away to increase your organic reach on Facebook.
Facebook currently loves video. Whether you upload a video from your iPhone, create a professional video and upload it, or use Facebook Live, Facebook will likely reward your post with greater reach.
When posting to your business page feed, try selecting the image option instead of just updating your status. Use a vertical photo and add the landing page url in the description.
Why does this work? The image is bigger and longer, so it stands out of the newsfeed. It takes a lot more effort to scroll past it!
When you choose to “share a photo or video”, choose the carousel option and share multiple photos at once. This is different than an album. Having your photos in the carousel format entices more clicks and engagements and therefore increases your organic reach.
Where to next? If you need help with your social media marketing, reach out. We can help you with your content strategy and don't forget, we provide affordable video production services.
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Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.