If you’re not using Page Insights to monitor your Facebook page, start. Right now. As a small business owner, knowing the profile of your target audience is extremely important. After all, how do you know what content to create and share if you don’t have a good understanding of who likes your page and when they’re on Facebook?
Make your Facebook Page cover photo clickable – and send visitors to a landing page on your website that features your email sign up.
This is so simple and quick it will literally take you less than a minute to do. Here's how:
Below is a screen shot of what the interface looks like when editing your Facebook Page cover photo. Add any URL you like and Facebook will make it a hyperlink!
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.