It’s no secret that I’m a big fan of Facebook Marketing. In my last blog post, I talked about the power and potential Facebook has as a vehicle for engaging with your target audience and potential customers on your business page.
Ideally, you’d like to reach people organically. The more people you get to “like” your page, the more people you can potentially reach when you post information on your page. The best way to have your posts show up in News Feed for the people who like your Page is to post things you think your audience will like, comment on, or share with their friends. This is called “organic” reach.
I attended the Facebook Bootcamp event in Sydney yesterday. It was an epic day, starting with the 6:08am train from Tuggerah – for which I arrived twenty minutes early and had to sit in the cold on platform one… rookie mistake.
The program was comprehensive, covering Facebook advertising, promoted posts, hashtags, driving foot and online traffic, running competitions (legally!), ROI Graph Search and Insights and Content Strategy. I felt competent in many of these areas but I did garner new insights in to the full potential of Facebook Marketing For Small Business and I’m going to share those with you today and in my next few blog posts.
You may or may not have guessed it, but I’m a very visual person! I love good design, photography and typography. I also love Pinterest. I’ve always loved the concept behind the “vision board” and have accumulated several scrapbooks over the years for everything from planning my corporate wardrobe when I finally landed my first gig in big North Sydney Ad Agency, to all things interior design when renovating my first “fixer upper”.
So when I discovered Pinterest, I thought all my Christmases had come at once: a platform that combines my love of vision boards (scrapbooking for the oldies lol) and my love of my MacBook Pro!
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.