I have to admit that in previous years I've had a minor panic attack about the Summer school holidays. Not because I have to entertain two kids for six weeks, but because of the complexities of juggling work priorities.
I cannot simply "close down" for six weeks. That would be business suicide. I have traditionally taken at least two to three weeks off, but often found that more stressful than relaxing simply because of the cold hard fact that when you're self employed, no work = no pay. I also fear that if I'm unavailable to my clients, my competitors will take advantage.
I have to admit that I hate shopping. At shopping centres. I can't think of anything worse than searching for that elusive parking spot or worse, resorting to "stalking" (you know what I mean? Spotting an obviously shopped out shopper, copious bags in hand, following them back to their car, then waiting sheepishly while they load bags in to the car and take their sweet time vacating the parking spot...sorry. I digress...).
The sheer thought of Christmas shopping this year had me reeling. Wasting time, wandering from store to store, getting frustrated with out-of-stock items, sore feet and a sore shoulder from carrying bags, etc.
Lately I’ve noticed my Facebook organic reach figures fall like a lead balloon and I have to admit that at first I panicked!
I attended a Facebook boot camp in Sydney last month where I was told that our page posts are shown to approximately 16% of our fans. Lately though, I’m finding it’s less than 5%.
Facebook have even admitted it. Here’s an excerpt taken directly from Facebook’s own words:
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.