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2 Essentials Tools For Online Marketing in 2015

25/2/2015

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Social Media Marketing has been a huge focus for small businesses in recent years. They scrambled to be on Facebook, get re-Tweeted and double tapped on Instagram. But with falling organic reach and lack of engagement leaving them a little disheartened, my clients have been asking me "what should we focus on in 2015?" 

My answer is this: email and content...

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We All Want To Drive Lots Of Organic Traffic To Our Content, Right? Here's How To Do It.

3/11/2014

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I love to stay up-to-date with the latest concepts and strategies in marketing and follow several reputable content marketing experts and social media marketing advocates around the world. One of my favourites is Neil Patel from Quicksprout Social. Neil's blog is always informative and provides easy to use steps for marketing a small business in the digital space.

Just today I received Neil's latest post "How to create content that drives lots of organic traffic" and it included a fantastic infographic that was too good not to share!

The key take out is "value + backlinks + keyword opportunities = lots of organic traffic". Take a look at the infographic and scroll down for the conclusion. 

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Spring Clean Your Marketing!

1/9/2014

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Spring clean your marketing
Time to spring clean your marketing?
I can’t tell you how thrilled I am that winter is gone and Spring has sprung. I love spring for so many reasons. I love shaking off the winter blues, I love the warmer weather and sunshine and I love the feeling of change and renewed motivation that is everywhere! And of course I love a good spring clean…

I started on my spring cleaning at home yesterday. It felt great to clean away the cobwebs and clear the clutter from days spent hibernating indoors.

Spring is also a great time to revisit the business development and marketing plans you made at the start of 2014. Now’s the time to review what’s working and what’s not. 

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Do You Really Know Who Your Customers Are?

6/8/2014

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Buyer Personas
So you have a product or service that you think is awesome and you’re pretty sure everyone on the planet agrees.

But you can’t possibly promote your product or service to EVERYONE on the planet.

If you’re bootstrapping your start up or you’re a home-based small business, chances are you have a limited marketing budget...


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3 Simple Content Creation Categories To Fuel Small Business Growth

14/6/2014

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Even in the very early stages of my career, when I was in my early twenties, I knew I wanted to run my own small business. The idea of being my own boss, not having to ‘punch the clock’ and not having to commute were all very appealing. 

After I felt I’d gained the work experience I needed in the corporate world and when I was confident I could deliver a service that businesses needed ...   



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Content Marketing - what it means for your small business

9/5/2014

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Pictureinfographic by Sharpe Design Solutions
If you’re marketing your small business online, then I’m sure you’re familiar with the latest buzzwords… “content marketing”.

What is content marketing? It’s all about creating and sharing valuable content – for free – that attracts potential customers. After all, attraction is the first rule of inbound marketing.

But the real art of content marketing is communicating with your customers and prospects without a hard core “sell, sell, sell” mentality.


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    Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.

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  • Home
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