I love to stay up-to-date with the latest concepts and strategies in marketing and follow several reputable content marketing experts and social media marketing advocates around the world. One of my favourites is Neil Patel from Quicksprout Social. Neil's blog is always informative and provides easy to use steps for marketing a small business in the digital space.
Just today I received Neil's latest post "How to create content that drives lots of organic traffic" and it included a fantastic infographic that was too good not to share!
The key take out is "value + backlinks + keyword opportunities = lots of organic traffic". Take a look at the infographic and scroll down for the conclusion.
Even in the very early stages of my career, when I was in my early twenties, I knew I wanted to run my own small business. The idea of being my own boss, not having to ‘punch the clock’ and not having to commute were all very appealing.
After I felt I’d gained the work experience I needed in the corporate world and when I was confident I could deliver a service that businesses needed ...
If you’re marketing your small business online, then I’m sure you’re familiar with the latest buzzwords… “content marketing”.
What is content marketing? It’s all about creating and sharing valuable content – for free – that attracts potential customers. After all, attraction is the first rule of inbound marketing.
But the real art of content marketing is communicating with your customers and prospects without a hard core “sell, sell, sell” mentality.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.