Facebook has announced that in the New Year, it will limit how many promotional posts people see on a business page. With organic reach at an all time low (some say it’s heading the way of the Dodo!), many of my small business clients have told me they’re feeling the effects. My response? Don’t put your marketing eggs in one basket!
I’ve always advocated diversity in marketing. Sure, social media marketing with apps like Facebook, Instagram, Twitter, LinkedIn, Google Plus etc are still an important part of the marketing mix, but you don’t own those platforms. No doubt you’ve invested time and money building a large social media following but at the end of the day, the social media platform has control of what your 'fans' see.
My iPhone is like an extension of my right hand. As a small business owner, not only do I need to be contactable, I also need to check my email regularly and reply asap. You might be reading this and thinking “yep, me too”. We’re not alone!
In 2014, most people have a mobile device. They carry them (smart phones, tablets etc) everywhere and constantly read texts, emails and check their favourite social sites. This huge increase in smart phone users is an awesome mobile marketing opportunity for small businesses…
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.