Even in the very early stages of my career, when I was in my early twenties, I knew I wanted to run my own small business. The idea of being my own boss, not having to ‘punch the clock’ and not having to commute were all very appealing.
After I felt I’d gained the work experience I needed in the corporate world and when I was confident I could deliver a service that businesses needed ...
If you’re marketing your small business online, then I’m sure you’re familiar with the latest buzzwords… “content marketing”.
What is content marketing? It’s all about creating and sharing valuable content – for free – that attracts potential customers. After all, attraction is the first rule of inbound marketing.
But the real art of content marketing is communicating with your customers and prospects without a hard core “sell, sell, sell” mentality.
Brand awareness is all about being visible. How do we achieve visibility for your brand? By being shared, read and seen on social media, as well as on traditional media such as print and TV.
Your logos, slogans and images must be used consistently for maximum brand recognition. To create consistency, you want to...
What Is Business Blogging?
“Blogging” really was the buzz word for 2013 and will continue to be an essential part of online marketing. So what is blogging? Simply put, it is short-form content you post to your website's "blog" – a part of your website where you publish all of your posts (you’re currently reading a blog post!).
2014 is going to be a great year for Social Media and Small Business. Social Media allows small businesses to leverage social media apps and tools to be competitive with their larger rivals brands and companies.
Remember, social media apps are just the tools, it’s how you use them to communicate with your customers, how you leverage relationships and of course how you share great content that is important. You’ve heard me say it before, but I’ll say it again… CONTENT IS KING!
Here are my pick for the Top 5 Web Marketing and Social Media Trends that will shape the way we do business (successfully!) in 2014.
I have to admit that in previous years I've had a minor panic attack about the Summer school holidays. Not because I have to entertain two kids for six weeks, but because of the complexities of juggling work priorities.
I cannot simply "close down" for six weeks. That would be business suicide. I have traditionally taken at least two to three weeks off, but often found that more stressful than relaxing simply because of the cold hard fact that when you're self employed, no work = no pay. I also fear that if I'm unavailable to my clients, my competitors will take advantage.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.