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Top 5 Tips To Boost Your Biz on Social Media

9/5/2015

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I know you’re busy and time is, after all, money! We’re all looking for fast and effective social media tips to try. So here are my Top 5 Tips to Boost Your Biz on Social Media:

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The Three C's of Hashtag Marketing

5/5/2015

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Hashtag haters be warned: they're here to stay!

Most of us have that one friend who is hashtag crazy. Their Instagram and Facebook posts just aren’t complete without 10+ hashtag’s that only they would ever use: #doesntsallylookcuteinthisdress or #milothepuppyisthebest. You know what I mean, right?

But love them or hate them, hashtags aren’t going away any time soon. In fact, for us marketers, hashtags are an important part of social media marketing for small business. However, In order for them to be effective, hashtags need to be creative and consistent. So, what’s the best way to use a hashtag? For a simple guide, just follow the Three C’s: Conversation, Competitions and Categories.

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Don't Put All Your Marketing Eggs In One Basket

26/11/2014

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Social Media Marketing
Facebook has announced that in the New Year, it will limit how many promotional posts people see on a business page. With organic reach at an all time low (some say it’s heading the way of the Dodo!), many of my small business clients have told me they’re feeling the effects. My response? Don’t put your marketing eggs in one basket!

I’ve always advocated diversity in marketing. Sure, social media marketing with apps like Facebook, Instagram, Twitter, LinkedIn, Google Plus etc are still an important part of the marketing mix, but you don’t own those platforms. No doubt you’ve invested time and money building a large social media following but at the end of the day, the social media platform has control of what your 'fans' see.


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How To Use Your Facebook Page Cover Image To Get More Email Sign Ups

22/10/2014

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Make your Facebook Page cover photo clickable – and send visitors to a landing page on your website that features your email sign up.

This is so simple and quick it will literally take you less than a minute to do. Here's how:

  • Click directly on your Facebook page cover image
  • Click “Edit”
  • In the top description box, enter some promotional copy and then add a link to the page you want to send people to. Facebook will automatically make the URL a hyperlink
  • Click “Done Editing”

Below is a screen shot of what the interface looks like when editing your Facebook Page cover photo. Add any URL you like and Facebook will make it a hyperlink!


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Facebook "Saves" The Day With Read-It-Later Feature

24/9/2014

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I can’t tell you how many times I’ve come across something in my Facebook News Feed that I’d love to read but just don’t have the time there and then. I have, on occasion, tried to scroll back to find something later but it was an exercise in futility! So I was quite excited when Facebook released their feature simply called “Save”.

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Previously there was no easy way to re-visit a post in the News Feed and since Facebook’s algorithm doesn’t surface items chronologically, more often than not a story I wanted to read later never ever resurfaced.

Facebook’s read-it-later feature is simple enough for everyone to use; as shown in the screen shot (left) from Facebook's Help section and let’s you save things like links, places, or music to access at a later time. 

Anything you save is personal and won’t appear to your friends unless you decide to share it with them (although this could change down the track).

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Making Your Brand Stand Out Is No Piece Of Cake. Here's Why.

15/9/2014

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digital marketing
I recently downloaded a fantastic e-book from American inbound marketing giant Hubspot called “Branding in the Inbound Age”. At 76 pages, it’s a fantastic resource for a small business marketer like myself and I’m keen to share some of the content with you along with my key take outs.

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Spring Clean Your Marketing!

1/9/2014

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Spring clean your marketing
Time to spring clean your marketing?
I can’t tell you how thrilled I am that winter is gone and Spring has sprung. I love spring for so many reasons. I love shaking off the winter blues, I love the warmer weather and sunshine and I love the feeling of change and renewed motivation that is everywhere! And of course I love a good spring clean…

I started on my spring cleaning at home yesterday. It felt great to clean away the cobwebs and clear the clutter from days spent hibernating indoors.

Spring is also a great time to revisit the business development and marketing plans you made at the start of 2014. Now’s the time to review what’s working and what’s not. 

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5 Ways To Use LinkedIn for Small Business

23/8/2014

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LinkedIn
LinkedIn is a professional networking tool and is a great way to build your personal or business brand, stay up-to-date with your network, and gain insights and knowledge in to your industry.

LinkedIn essentially brings business people together in a new and unique way. It can provide an opportunity to establish connections with industry professionals who in days of old, were untouchable. If utilised properly, it can facilitate the engagement between start ups and small business owners with General Managers and company CEOs.

Here are 5 ways to use LinkedIn for Small Business:   

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3 Simple Content Creation Categories To Fuel Small Business Growth

14/6/2014

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Even in the very early stages of my career, when I was in my early twenties, I knew I wanted to run my own small business. The idea of being my own boss, not having to ‘punch the clock’ and not having to commute were all very appealing. 

After I felt I’d gained the work experience I needed in the corporate world and when I was confident I could deliver a service that businesses needed ...   



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Content Marketing - what it means for your small business

9/5/2014

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Pictureinfographic by Sharpe Design Solutions
If you’re marketing your small business online, then I’m sure you’re familiar with the latest buzzwords… “content marketing”.

What is content marketing? It’s all about creating and sharing valuable content – for free – that attracts potential customers. After all, attraction is the first rule of inbound marketing.

But the real art of content marketing is communicating with your customers and prospects without a hard core “sell, sell, sell” mentality.


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    Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.

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