But a website you DO own and a website can mean two very important things for a small business: visibility and credibility.
In this day and age, most people will go online and research products and services and the companies who offer them, before they make a purchase. If you don’t have a website, you’re missing out on all those potential customers who are online, either on their smart phone, tablet or desktop computer.
A website is also important because it helps you establish credibility as a business. Your website is the first impression online customers will get of your business, so your website should look professional as well as being functional, it should tell the customer who you are, what you do and why they should do business with you. The content on your website should be useful and informative and always employ a clear Call To Action.
In 2014 you’d think everybody would have a website. Surprisingly I meet a lot of small business owners who don’t have one and when I ask why, the answer is more often than not “I can’t afford one, they’re too expensive”.
That used to be true back in the days when website development was strictly the domain of boffins who wrote code. And as an elite group of mega minds, they could charge hefty sums for the skill and time required to write a coded website from scratch. But today there are several companies, like my own - SharpeDesignSolutions, who provide a unique niche service, specialising in creating websites for small businesses that are professional, stylish, functional and easy to navigate for a fraction of the cost of days gone by.
Some small B2B businesses need a website that showcases their work, their services and integrates with an email signup, has the functionality to add content via a blog (great for SEO!) and of course integrates social sharing and maybe even a shop front to sell products online.
But one of the most important services a niche provider like SharpeDesignSolutions can offer is not only designing and setting up the site, but offering advice on everything from choosing the domain name (for SEO purposes) and registering it, sourcing web hosting through our affiliate suppliers and writing search engine friendly keyword rich content and sourcing professional images for visual appeal… all at an AFFORDABLE price for small businesses.
So if you’re a small business owner who doesn’t have a website for the reason I mentioned earlier, or maybe you had a website done years and years ago but it’s just not working for you, now is the time to do something about it! Give me a call on 02 4333 6274 or email me: firstname.lastname@example.org and let’s have a chat!
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.