Facebook has announced that in the New Year, it will limit how many promotional posts people see on a business page. With organic reach at an all time low (some say it’s heading the way of the Dodo!), many of my small business clients have told me they’re feeling the effects. My response? Don’t put your marketing eggs in one basket!
I’ve always advocated diversity in marketing. Sure, social media marketing with apps like Facebook, Instagram, Twitter, LinkedIn, Google Plus etc are still an important part of the marketing mix, but you don’t own those platforms. No doubt you’ve invested time and money building a large social media following but at the end of the day, the social media platform has control of what your 'fans' see.
You cannot rely on Facebook alone…
It’s important to never lose focus of the ultimate goal of social media marketing: it should be used as a lead generator to drive traffic to your website and get sign ups for your email list. Your website is the core of your marketing, not social.
I strongly believe that email marketing is still one of the most effective components of a marketing strategy. It’s affordable and it puts your message directly in front of your customer 100% of the time. For more info on email marketing, click here.
So as this year draws to a close, now is a good time to re-examine your marketing strategy for 2015. How many marketing eggs do you have in your basket? If Facebook is the only one, it’s time to lay some more. Need some advice? You can email me at: firstname.lastname@example.org or visit our website for lots of great marketing advice. Oh, and don’t forget to join my list ;)
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.