Marketing Your Small Business? Start With Your Business Card.

You might think that in this era of digital marketing, the business card is dead. I believe it’s still an essential business tool that you could be using more effectively…

Back in the day, people would place cards in a rolodex or business card holder, rendering the back of the card useless.

But handing your business card to someone is the first impression of you and your small business and the back of your business card is advertising real estate that you own so why not make the most of it?

You could add a photo of yourself, a picture of your product, or a value add such as a discount offer or incorporate a loyalty program. If you’re a B2B company, how about a list of services that your company provides.

Any of these can help turn your business card into a powerful marketing tool. You might like to use your company mission or vision statements or a quirky slogan that grabs attention.

A unique design on the back of your business card can be a terrific conversation starter. It also allows you to convey important information about your business during that critical first impression with a potential new ally or client.

I make a habit of handing my card to someone with the back facing up, which features my company credo.

Business card printing has become inexpensive, so I would encourage you to spend the money you save on printing on a unique branding design – one that CANNOT be found on a DIY website that any number of other businesses in the country could use. A unique brand will help you stand out from your competitors.

Why not try a different shape card? Think outside the rectangle!

Branding packages including a logo and business card design from Sharpe Design Solutions can be more affordable than you think.

To discuss your business branding, give Jody at Sharpe Design Solutions a call on 02 4333 6274 or email: jody@sharpedesignsolutions.com.au

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Jody Sharpe is a branding & digital marketing specialist for small businesses at Sharpe Design Solutions.