Marketing Your Small Business? Start With Your Business Card

Marketing Your Small Business? Start With Your Business Card.

10/11/2014

You might think that in this era of digital marketing, the business card is dead. I believe it’s still an essential business tool that you could be using more effectively…

Back in the day, people would place cards in a rolodex or business card holder, rendering the back of the card useless.

But handing your business card to someone is the first impression of you and your small business and the back of your business card is advertising real estate that you own so why not make the most of it?

You could add a photo of yourself, a picture of your product, or a value add such as a discount offer or incorporate a loyalty program. If you’re a B2B company, how about a list of services that your company provides.

Any of these can help turn your business card into a powerful marketing tool. You might like to use your company mission or vision statements or a quirky slogan that grabs attention.

A unique design on the back of your business card can be a terrific conversation starter. It also allows you to convey important information about your business during that critical first impression with a potential new ally or client.

I make a habit of handing my card to someone with the back facing up, which features my company credo.

Business card printing has become inexpensive, so I would encourage you to spend the money you save on printing on a unique branding design – one that CANNOT be found on a DIY website that any number of other businesses in the country could use. A unique brand will help you stand out from your competitors.

Why not try a different shape card? Think outside the rectangle!

Branding packages including a logo and business card design from Sharpe Design Solutions can be more affordable than you think.

To discuss your business branding, give Jody at Sharpe Design Solutions a call on 02 4333 6274 or email: jody@sharpedesignsolutions.com.au

Enquire Now!

Jody Sharpe is a branding & digital marketing specialist for small businesses at Sharpe Design Solutions.

4 Comments

Jazz link

3/2/2021 08:46:58 pm

Thank you for the well-explained information. It’s really helpful that there are articles like this to help how we handle it. Keep sharing

John link

22/3/2021 04:49:02 pm

Great post.Business cards are the formal way of introducing yourself.I always believe that you should be very unique and particular with the information and type of business cards. As, creative and eye-catching business cards hold a lasting memory of your in the mind of a second person. If you are planning for making a business card for your small business,I would suggest that you use this article as a checklist as it has covered all the important aspects of a business card. Keep sharing such helpful information.

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3/2/2022 09:38:08 pm

Thank you so much for letting me express my feelings about your post. You write every blog post so well. Keep the hard work going and good luck. Hope to see such a beneficial post ahead too.

Zoetownley link

23/3/2022 05:17:03 pm

Thanks for sharing this useful information! Hope that you will continue with the kind of stuff you are doing.

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Marketing Your Small Business? Start With Your Business Card.

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