Let's look firstly at the simple exposure your business may get by being an entrant. Many industry associations actively communicate entrant’s names in event programs, websites, social media and industry magazines. Then if you make it to the next step and become a finalist you gain immediate recognition in all of the above media once again. If you win, well the media exposure opportunities are endless and long lasting. Logos, trophies, plagues, news articles, website placements and the list goes on.
Secondly, let's think about ways we can critically evaluate your business systems. How can we benchmark our business against others? What better way can we research best practise? What better way can we establish credibility and recognition amongst industry leaders?
Thirdly and most importantly, how do we keep our staff motivated? Entering a business award brings teams together and makes you review your systems. Good employees know the value of working for a good business. It gives them stability, a sense of pride and greater career opportunities. The bottom line is when employees know they are working for the best in class, they stay longer. If you work in an industry where your people are your main asset, then it makes good sense to lead from the front.
During 2013 and 2014, Sharpe Design Solutions have been involved in writing a number of award winning industry and government tenders and submissions. Our experience spans a number of different industry verticals and we bring knowledge and fresh insight to a whole range of business issues. So give us a call on 02 4333 6274 or email and lets have a chat.
Author: Caroline Maxwell, Account Director - Sharpe Design Solutions.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.