Spring Clean Your Marketing!

Time to spring clean your marketing?

I can’t tell you how thrilled I am that winter is gone and Spring has sprung. I love spring for so many reasons. I love shaking off the winter blues, I love the warmer weather and sunshine and I love the feeling of change and renewed motivation that is everywhere! And of course I love a good spring clean…

I started on my spring cleaning at home yesterday. It felt great to clean away the cobwebs and clear the clutter from days spent hibernating indoors.

Spring is also a great time to revisit the business development and marketing plans you made at the start of 2014. Now’s the time to review what’s working and what’s not. 

Be honest here, what projects aren’t as profitable as you had forecast? It might be time to trash them and channel your resources into new business development or a new product.

SDS TIP: Take a look at all your marketing channels and make sure your brand is consistent across all your digital marketing efforts; your website, social media, email newsletters and even your printed collateral.

Spring is a time of rebirth. You might be thinking it’s time for a hairstyle change, a spray tan and a new dress to welcome the warmer weather. It’s a great excuse to go shopping! Can the same be said for your business marketing? Is it time for a brand refresh? Maybe your website needs a redesign. Spring means change, so think about a new strategy to replace something you eliminated during your de-clutter. Is it time to finally start your business blog?

Every business is different and will require a different marketing spring clean. I highly recommend you speak to an agency who can help you review your business development and revise your marketing strategy to help you get the most out of your renewed spring time motivation. 

Marketing Spring Clean ... put it on your "to do" list today!

SDS are offering a "Marketing Spring Clean" special for September. For more details, contact me on 02 4333 6274 or email me: jody@sharpedesignsolutions.com.au.

Author: Jody Sharpe is a Branding & Online Marketing Expert at Central Coast based Creative Marketing Agency Sharpe Design Solutions.