When I first started in the marketing & advertising industry and founded Sharpe Design Solutions back in 1997, the logo was King! “Graphic design” was all about creating a logo or icon to put on your business card.
Fast forward 16 years and the logo is still King, but we now know that it is so much more... it is a crucial part of a much bigger picture – “branding”.
Simply put: branding is the overall image of a company. But what does it really mean? It means creating a look, feel and emotion for your company and using it consistently across all your marketing efforts. From the humble business card and letterhead, to all your online marketing channels including your website, Facebook business page, email campaign and so on.
In today’s time poor culture, we only have a few seconds to make a great impression. So it is essential to consistently promote your corporate image across all your marketing efforts … everything you do, everything you own and everything you produce should represent your businesses values and goals and over time, your business will become easily recognisable.
Author: Jody Sharpe, Sharpe Design Solutions
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.