According to TechCrunch, daily video views on Facebook more than doubled during 2015. Like they say, "a picture speaks 1000 words"! and this is certainly true for digital content.
Great photography and well crafted short videos can make a huge difference in convincing and converting your potential customers. And if you think this only applies to retail products, think again.
More than half of B2B buyers search for products and services on social media. It's a popular opinion that B2B is word-of-mouth or referral based. This isn't untrue. But often B2B buyers turn to social media looking for testimonials or to research a service provider, prior to making an enquiry.
As the web continues to become oversaturated with content, marketers are under more pressure than ever to create "click worthy" content for clients – and we're no different. Photography is great, video is greater!
"But I can't afford a video", I hear you say... We're not talking about a Spielberg production, we're talking about short promo videos that combine photography and motion clips to showcase your product, service and brand. Like this:
Is your mouth watering after watching this one? Mine certainly was. What better way to showcase a caterer than a short video of all their delicious food? And this video was produced for less than what you'd think.
Video is a great tool to boost conversions on your website and for promoting your business to a specific target audience on Facebook. If you'd like to have a chat about how video could work for you, get in touch today!
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.