Content Marketing

"Creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience."

Content marketing expert Joe Pullizi once said "consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online 'surfing' that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way."

That "better way" is content marketing.

The purpose of content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing consumer behaviour. It is an ongoing process that is best integrated into your overall marketing strategy.

Quality content is part of all forms of marketing:

• Social media marketing: Content marketing strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
• Inbound marketing: Content is key to driving inbound traffic and leads.

At Sharpe Creative, we recommend a holistic approach to marketing that incorporates inbound & outbound marketing efforts and content marketing principles to meet the overall marketing goals of your business.

Let's get together and have a chat about your business and how content marketing can help you reach your business goals.

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