Digital marketing built on creativity, innovation and technology
Digital marketing has developed rapidly and has changed the way brands and businesses market themselves. Traditional outbound marketing practices are on the decline as inbound marketing is proving far more effective in driving traffic to your website, generating leads and ultimately sales. If you're not active in the digital space, you're missing out on a tremendous opportunity.
Digital marketing encompasses a wide variety of activities including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, influencer marketing, e-commerce marketing, email marketing, social media marketing...the list goes on! At Sharpe Creative, our core focus is:
Digital marketing encompasses a wide variety of activities including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, influencer marketing, e-commerce marketing, email marketing, social media marketing...the list goes on! At Sharpe Creative, our core focus is:
- Content Marketing
- Social Media Marketing
- Email Marketing
- Video Marketing
Content Marketing
Creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience."
The scope of content marketing is extensive, encompassing researching and writing worthy and visually engaging content for publication on websites and across social media. Its purpose is to attract and retain customers by consistency creating and curating relevant and value content with the intention of changing consumer behaviour. It is an ongoing process and is an essential component of any business' marketing strategy.
At Sharpe Creative, we craft expertly written content that is both easy to read and keyword rich. We specialise in:
At Sharpe Creative, we craft expertly written content that is both easy to read and keyword rich. We specialise in:
- Blog writing
- Copywriting
- Content for social media
- LinkedIn publishing content
Social Media Marketing
As of the third quarter of 2018, Facebook had 2.27 billion monthly active users worldwide and is undeniably the leading Australian social media platform. Instagram, Snapchat, Twitter, LinkedIn, Pinterest and YouTube are experiencing growth and new platforms are emerging rapidly.
These social media marketing channels present small businesses with a great opportunity to build brand awareness, engage with potential new customers, create communities of passionate 'likers' and benefit from word-of-mouth referrals.
Are you already on Facebook but not sure if you're realising it's full potential? If you’re like most small businesses we talk to, the answer is “we’re not sure”. We can provide complete Facebook marketing page management services or simply assist in updating your existing page and give advice on posting relevant content to engage your customers.
We can help demystify Facebook advertising including Website Custom Audiences, Custom Audiences, Lookalike Audiences, Call-To-Action posts and other advanced Facebook marketing techniques. Instagram advertising is now available to Australian small businesses. If you'd like to explore the potential for promoting your product or service, let's have a chat!
Pinterest is growing in popularity and is a fabulous app for showcasing your product [think photographer, florist, hairdresser, landscaper, etc...]. We can assist in creating a business Pinterest page, create a board showcasing your portfolio and link it to a tab on your Facebook page and of course your website.
If you're a professional and Business-To-Business (B2B) is your focus, LinkedIn may be perfect for you.
We offer an affordable solution to social media marketing, identifying the most relevant apps for your business and provide you with a strategy moving forward.
We offer one hour, one-on-one consultations to discuss your social media marketing strategy, starting at $165 inc gst*
These social media marketing channels present small businesses with a great opportunity to build brand awareness, engage with potential new customers, create communities of passionate 'likers' and benefit from word-of-mouth referrals.
Are you already on Facebook but not sure if you're realising it's full potential? If you’re like most small businesses we talk to, the answer is “we’re not sure”. We can provide complete Facebook marketing page management services or simply assist in updating your existing page and give advice on posting relevant content to engage your customers.
We can help demystify Facebook advertising including Website Custom Audiences, Custom Audiences, Lookalike Audiences, Call-To-Action posts and other advanced Facebook marketing techniques. Instagram advertising is now available to Australian small businesses. If you'd like to explore the potential for promoting your product or service, let's have a chat!
Pinterest is growing in popularity and is a fabulous app for showcasing your product [think photographer, florist, hairdresser, landscaper, etc...]. We can assist in creating a business Pinterest page, create a board showcasing your portfolio and link it to a tab on your Facebook page and of course your website.
If you're a professional and Business-To-Business (B2B) is your focus, LinkedIn may be perfect for you.
We offer an affordable solution to social media marketing, identifying the most relevant apps for your business and provide you with a strategy moving forward.
We offer one hour, one-on-one consultations to discuss your social media marketing strategy, starting at $165 inc gst*
Email Marketing
Email marketing is still a fantastic way to communicate with your audience. And for good reason: it's fast, efficient and mobile friendly. It's also very cost effective, which is great news for small businesses.
People receive emails everywhere they go, at work on their iMac or PC, on the train on the smartphone and on the lounge with their iPad. It's the first thing we check in the morning and last thing we read at night. We can get bombarded with emails, so it's important to stand out. GIFs are a great way to make your campaigns pop.
People receive emails everywhere they go, at work on their iMac or PC, on the train on the smartphone and on the lounge with their iPad. It's the first thing we check in the morning and last thing we read at night. We can get bombarded with emails, so it's important to stand out. GIFs are a great way to make your campaigns pop.
Let’s face it. It’s tough to capture peoples’ attention for more than a minute these days. Animated GIFs are dynamic and engaging – they're a great way to add interest to your email campaigns. You can also use the GIF on social media for a cohesive campaign strategy and brand consistency. Sharpe Creative can provide a strategy to build your list and research, develop and implement email campaigns that engage your target audience. We'll provide reports that analyse open rates, click throughs and unsubscribes to track the effectiveness of your campaign. If you'd like to chat to us about creating GIFs for you for social or a complete email campaign, get in touch now.
Video Marketing
Video will help you dominate your marketing objectives.
Video, on its own, won't magically grow your business. But if you use video strategically to accomplish specific business objectives, you’ll see serious returns.
Here are just a few examples:
At Sharpe Creative, we're helping small businesses create effective promotional videos they can actually afford!
Video, on its own, won't magically grow your business. But if you use video strategically to accomplish specific business objectives, you’ll see serious returns.
Here are just a few examples:
- Adding a video to your website can increase the chance of a front page Google result by up to 53x.
- Using videos in email marketing has been shown to double click-through rates.
- Marketers say that video conversion rates consistently outperform other marketing content.
- Audiences are 10x more likely to engage with video content — embed, share, or comment — more than text-only blogs or related social posts.
At Sharpe Creative, we're helping small businesses create effective promotional videos they can actually afford!
* One hour consult is available in person on the Central Coast, via phone or video chat